How Cheri works

Cheri adds a simple layer on top of your shopping: an ethical score for the brand you’re viewing, plus higher-scoring alternatives you can switch to instantly.

1) Install

Add the Cheri Chrome extension. It stays out of your way until you’re on a supported retailer.

2) Browse normally

When you land on a supported store, Cheri detects the brand and shows a clear A–F score based on labor, environment, and transparency.

3) Get better options instantly

With one click, Cheri shows higher-scoring brands and similar products from better brands—without leaving the page.

4) Track your impact

Track your ethical switches and see your cumulative impact over time.

Cheri is in beta. Features may evolve as we learn from early users and refine scoring and coverage.