Privacy Policy

Information we collect

Information you provide to us

We may collect information you choose to share, such as:

• Email address when you join the waitlist or create an account.
• Feedback, survey responses, or support requests you send us.

Information collected automatically

When you visit our website, we may automatically collect basic usage information such as IP address, browser type, pages viewed, and timestamps. This helps us understand how people find and use Cheri.

Information from the Cheri extension

The Cheri extension is designed to look at the websites you visit only to determine whether they are supported retailers or brands and to display relevant ethical scores and offers. We may collect:

• Information about the domains and pages where Cheri is active.
• Clicks on Cheri links, offers, and brand scores.
• Basic event data used to operate rewards and track performance.

We do not use the extension to read the contents of your form entries (such as passwords or payment details) or to capture your full browsing history outside of what is necessary to provide the Service.

How we use information

We use the information we collect to:

• Provide, operate, and improve the Cheri Services.
• Display ethical scores, retailer information, and rewards.
• Communicate with you about updates, new features, or support.
• Analyze usage to understand what’s working and what needs improvement.
• Comply with legal obligations and enforce our terms.

Cookies and tracking technologies

We may use cookies and similar technologies on our website to remember your preferences and understand aggregate usage. Affiliate partners and analytics providers may also use cookies or tracking pixels to attribute purchases and measure performance.

Sharing of information

We may share limited information with:

• Service providers that help us operate Cheri (for example, email tools or analytics).
• Affiliate networks and retailers to attribute purchases, calculate rewards, and prevent fraud.
• Authorities or third parties when required by law or to protect our rights and users.

We do not sell your personal information to data brokers or advertisers.

Data retention

We keep information only as long as reasonably necessary to operate Cheri, improve the Service, meet legal requirements, and resolve disputes. We may anonymize or aggregate data for analytics and research.

Your choices

• You can unsubscribe from emails by using the link in any message we send.
• You can remove the Cheri extension at any time through your browser settings.
• You may request access, correction, or deletion of certain personal information by contacting us.

Children’s privacy

Cheri is not intended for use by children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of the page. We encourage you to review this page periodically.

Contact us

If you have questions about this Privacy Policy or how Cheri handles data, please contact us at [email protected].