Privacy Policy

Information we collect

Information you provide

• Email address when you join the waitlist or create an account.
• Feedback, survey responses, or support requests you send us.

Information collected automatically

When you visit our website, we may collect basic usage information (such as IP address, browser type, pages viewed, and timestamps) to understand how people find and use Cheri.

Information from the Cheri extension

The Cheri extension is designed to check the site you’re on only to determine whether it’s a supported retailer or brand and to display relevant scores and links. We may collect:

• Domains/pages where Cheri is active (for compatibility and performance).
• Clicks on Cheri links, offers, and brand scores.
• Basic event data used to operate rewards and track performance.

We do not use the extension to read your form entries (like passwords or payment details) or capture your full browsing history beyond what’s necessary to provide the Service.

How we use information

• Provide, operate, and improve the Services.
• Display ethical scores, retailer information, and rewards.
• Communicate about updates, new features, or support.
• Analyze usage to improve reliability and relevance.
• Comply with legal obligations and enforce our terms.

Cookies and tracking

We may use cookies and similar technologies to remember preferences and understand aggregate usage. Affiliate partners and analytics providers may use cookies or pixels to attribute purchases and measure performance.

Sharing of information

• Service providers that help us operate Cheri (email tools, analytics, etc.).
• Affiliate networks and retailers to attribute purchases, calculate rewards, and prevent fraud.
• Authorities or third parties when required by law or to protect rights and users.

We do not sell your personal information to data brokers or advertisers.

Data retention

We keep information only as long as reasonably necessary to operate Cheri, improve the Service, meet legal requirements, and resolve disputes. We may anonymize or aggregate data for analytics and research.

Your choices

• Unsubscribe from emails using the link in any message we send.
• Remove the Cheri extension any time through your browser settings.
• Request access, correction, or deletion by contacting us.

Children’s privacy

Cheri is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically.

Contact

Questions? Email [email protected].