Cheri instantly rates the brand you’re viewing on labor, environment, and transparency — then shows higher-scoring alternatives that still match your style and budget.
Not “quality.” Not “popularity.” Ethics — in a simple A–F score you can act on in seconds.
A simple layer on top of your shopping — no spreadsheets, no deep-dives, no guilt.
Get Cheri for Chrome. It stays out of your way until you need it.
On supported stores, Cheri shows an A–F score based on labor, environment, and transparency.
One click shows higher-scoring alternatives and similar products from better brands.
Most people want to shop better — it’s just hard to know what’s real, and it takes too long. Cheri makes ethical shopping feel effortless in the moment decisions happen.
Know where a brand stands in seconds — without leaving the page.
We focus on the signals people actually care about: labor, environment, transparency.
Find alternatives that still match your vibe — you stay in control.
Cheri turns “should I buy this?” into a simple decision with a score + options.
A–F rating based on ethical metrics (not product quality).
Higher-scoring brand alternatives you can switch to.
Comparable items from better brands, right away.
Track your ethical switches over time.
We keep it simple on the surface — but each rating is grounded in credible, consistent signals.
Worker protections, supply chain risk, and reported labor practices.
Emissions, waste, materials strategy, and long-term commitments.
How open a brand is about sourcing, audits, and reporting.
Recognized standards and verification signals (where applicable).
Cheri scores are not paid placements. Affiliate revenue (if any) never changes scores or rankings.
Short, honest reactions. No hype.
“This is the first ethical shopping tool that doesn’t feel like homework.”
“I like that it gives options instead of shaming you.”
“I used to Google every brand. This is way faster.”
The stuff people actually wonder before signing up.
Drop your email and we’ll invite you as soon as the beta is ready.
